Fukubukuro- “lucky bag” shopping, 2016

Another new year in Japan, means another stab at fukubukuro, or lucky bag shopping! The gist of fukubukuro is heading to the mall on New Year’s Day, and buying a bag with unknown contents for a set price. The contents…

Shopping + Gambling = Fukubukuro

New Year’s Day is the most important Japanese holiday, where many “firsts” are celebrated. Some of these special firsts include;¬†first prayer, first sunrise, and first …SALE! The Japanese phenomenon known as fukubukuro, (or “lucky/happy bag”), entails heading to a store…


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